You don't need fancy, expensive equipment to kickstart your social media video journey. You need good lighting, quality sound, stability, and a high-quality video recording device. Below are a few options depending on your budget.

For some of us, we start sharing our business journey on our personal accounts because that’s what we’ve been using for years and because the thought of starting from scratch is just too daunting.

If you think there’s even a small chance you would like to make money or connect with potential customers, take the leap and start a creator account for your business.

“I’m posting reels and hardly getting any views at all!” It used to be that you could post a reel with a trending audio and automatically get tons of views. For some reason, in the past several months, I have heard the same complaint, over and over.

After months of research, I’ve come up with a few experiments I’d like you to try to get more engagement on your reels. If you’re getting the reach and engagement you want from reels, congratulations. (But also tell us what you’re doing!)

My account was hacked and I've been totally locked out. It looks like I won't be able to get the account back. (UPDATE: I got it back. Learn from my mistake.) For a social media professional, this hurts. It’s real close to home.