How to take the traffic you generate on Instagram and bring it to your business and offers.

Many times it’s entry-level employees who post and interact on social media. Owners and managers may not be enthusiastic about how their social media is handled but they just don’t have time time to figure it out. Sometimes you’re not sure what exactly could be done better, you just know it’s not quite reflective of your organization.

If you have a webpage, business cards or promotional fliers, your organization probably has a branding guide. But is it adapted for social media?

This is a template for what could be on your social media branding guide or standard operating procedures, depending on your office’s company culture.

Each of these tactics can do wonders for your businesses’ social media strategy. Most of all, tagging and collaborating gives your organization social proof and credibility. Social media is much more than a space where we share our offers and post news. These platforms are designed to build communities!

If you’re not on these platforms often, the nuances of these tools can be unclear. Read on to see how to generate trust and buzz around your business with minimal effort using tags and collaborations.

Just like any other skill, creating videos takes practice! If you’re a professional, it’s hard to try new things knowing these videos are not going to be up to your standards. Here are a few tips to get you expedited results.

You don't need fancy, expensive equipment to kickstart your social media video journey. You need good lighting, quality sound, stability, and a high-quality video recording device. Below are a few options depending on your budget.

For some of us, we start sharing our business journey on our personal accounts because that’s what we’ve been using for years and because the thought of starting from scratch is just too daunting.

If you think there’s even a small chance you would like to make money or connect with potential customers, take the leap and start a creator account for your business.