Case Study: How a 60+ life coach learned to maximize her message online.
The Challenge
When Dr. Lucette came to me, her social media presence was scattered and inconsistent. She was posting here and there on different platforms without a clear strategy, without systems, or structure to support her vision. Despite being a #1 international bestselling author and successful entrepreneur, her online presence wasn’t positioning her as the high-ticket coach and speaker she is.
The Approach
Over the course of six months, we worked remotely to design and implement a comprehensive social media strategy. Together, we:
Built systems for consistency by setting up scheduling platforms to reach Instagram, TikTok, Facebook, LinkedIn, and YouTube.
Streamlined her team’s workflow by creating a content bank for photos, videos, podcast clips, and speaking engagements that could be easily accessed and repurposed.
Rolled out ManyChat automations to increase DM engagement and lead capture.
Introduced the Stories Arc Strategy so her Instagram Stories could connect, nurture, and convert more effectively when they had largely been unused before.
Trained her team to keep content organized and strategically engage on her behalf, an important step in growing an audience and saving her time.
Coached Dr. Lucette on video—helping her become more comfortable recording a variety of videos b-roll clips (from selfies, walking into events, working on her book, and lifestyle shots) to talking head videos and concise reels.
Implemented a content mix based on Attraction → Nurture → Conversion, ensuring every reel and post had a strategic purpose.
The Results
Webinar Campaign Success: Nearly 100 people registered for her Bankruptcy to Million Dollar Business webinar through her content strategy. This free webinar was used to launch a new evergreen program.
Email List Growth: She added new subscribers through social-to-email strategies.
In-Person Recognition:
Dr. Lucette received consistent feedback from peers and audiences complimenting her refreshed, professional social presence.
Video Confidence: She learned how to optimize her videos for social media, learned filming techniques to improve video quality and learned how to take videos of everyday tasks to keep the content bank full of fresh videos.
Team Alignment: Her assistant and team learned engagement strategies, systems for organizing content, and ways to get more value from every piece of media.
The Impact
The real transformation was in organization, confidence, and strategy. Dr. Lucette now has the tools and systems to maintain a consistent, high-authority presence online and the funnels in place to move viewers into email subscribers. She knows how to make an impact even when time is short, and her team is empowered to support her message with strategy and structure.
If you’d like to learn how your team can support your social media efforts, let’s schedule a call.
Your message matters. Let’s get it out to the world.
